Branding has been around for a while, but what everyone is talking about lately is geared toward personal branding! Either for your own gain or as an extension of the company brand. Good stuff when done properly. Read an interesting article on how engineers and other very technical professionals who didn't see the benefit to networking, marketing and sales are the group having the hardest time finding work in this market. Whereas others in the profession who did all of those things on a personal level are getting the interviews and the first intel on the available jobs.
Just like most things in business, there can be too much of a good thing and not everything that looks good is good!
I really enjoy personal branding and working with others on how to build and manage their companies and their own brand.
Brian networking and building personal brand with Shelley and Wendy from the ‘07 political campaign!